News · Industry

Multi-source

Arizona's pickleball case: a state-sport bill plus the world's biggest indoor facility coming to Scottsdale

TLDR
Arizona is making a serious case as pickleball's center of gravity. State Senate Concurrent Resolution 1021 (Senator Frank Carroll, January 29) would designate pickleball the official state sport. PURE Pickleball & Padel, slated to be the world's largest indoor facility, opens in Scottsdale 2027.

By My Pickleball Connect Team 3 min read

Share

Arizona is making a serious case as pickleball's center of gravity. Two moves this spring, one legislative and one infrastructural, frame the case clearly.

The state-sport bill

Per the Phoenix Business Journal: Arizona Senator Frank Carroll introduced Senate Concurrent Resolution 1021 (SCR 1021) on January 29, 2026 to designate pickleball as the official state sport of Arizona. The resolution has been tabled until next year.

The bill's prime mover is Missy Lagomarsino, the USA Pickleball Scottsdale ambassador. Per her statement in the Phoenix Business Journal:

For the state of Arizona and for the people of Arizona, it's really valuable because it's a marketing tool. It's a great way to shine a light on Arizona's great environment, how welcoming we are to winter visitors. Our lifestyle is very outdoorsy and active in Arizona, all the way through your senior years, a great way to highlight our awesome weather 90% of the year.Missy Lagomarsino, USA Pickleball Scottsdale ambassador

Why Arizona has the numbers to make the case

Per the Sports & Fitness Industry Association data cited in the Phoenix Business Journal: U.S. pickleball participation grew to 24.3 million players in 2025, a 20-million jump over five years. Per Pickleball Magazine data also cited there, two Arizona cities sit at the top of the per-capita court density rankings:

  • Goodyear, AZ: 6.45 courts per 10,000 residents, second nationally among cities with population over 100,000.
  • Surprise, AZ: 5.90 courts per 10,000 residents, third nationally.

Scottsdale is also where Proton Pickleball is based; Proton is one of the eleven brands named in Joola's April patent suit, an indicator of how much of the paddle industry now has an Arizona address.

The world's largest indoor facility, in Scottsdale, opening 2027

Per PURE Pickleball & Padel's own website: PURE Pickleball & Padel - Riverwalk (also branded as "PURE-Scottsdale") is under construction in Scottsdale and is slated to open in 2027. The marketing copy claims the title "world's largest indoor pickleball and padel facility."

The corporate structure: development led by Caliber Cos. (an Arizona real-estate firm). Partners named on the PURE site include Wolfgang Puck Catering, HonorHealth (on-site sports performance and recovery center), and PURE Academy (player development, leagues, elite teams). Features per the same page: a restaurant and bar, grab-n-go market, pro arena concessions, teaching kitchen, rooftop patio and bar, plus the on-site performance center.

Charter memberships are open. The "lock-in the best price, forever" language is standard pre-construction membership-pricing, which suggests the project has financing committed and is targeting a real 2027 open.

How this fits the broader 2026 industry story

The Arizona moves don't happen in isolation. 2026 has been the year pickleball started attracting institutional capital at scale. The pattern, per the coverage we've published this month:

Apollo and Bluestone are the corporate side. Arizona is the geographic side. The PURE facility is the physical-infrastructure side. The state-sport bill is the policy side. Each of those signals on its own is interesting; together they describe a sport that is moving from boom phase into infrastructure-and-policy phase.

What the rec player should know

Two practical reads:

  1. Arizona winter pickleball just got more attractive. If you snowbird or have a second home there, PURE will be the largest indoor option in the world when it opens. For travelers passing through, our Scottsdale courts directory covers the existing 2026 options.
  2. The state-sport designation, even tabled, is a credibility signal. A legislature taking the question seriously means infrastructure, sponsorship, and tournament funding follow. Players based in Arizona will see better courts, more tournament stops, and a deeper coaching market over the next 24 months.

For the latest pickleball-business news context, see our news feed. For everything Arizona-specific in our directory, see the Arizona pickleball page.

Frequently asked

Answered with named-source quotes only.

What is Senate Concurrent Resolution 1021?
Per the Phoenix Business Journal: Arizona Senator Frank Carroll introduced SCR 1021 on January 29, 2026 to designate pickleball as the official state sport of Arizona. The resolution has been tabled until next year. Initiator: Missy Lagomarsino, the USA Pickleball Scottsdale ambassador and member of the Blue Zones Project pickleball steering committee.
What is PURE Pickleball & Padel?
Per PURE's own website (purepickleball.com): PURE Pickleball & Padel - Riverwalk ("PURE-Scottsdale") is slated to be the world's largest indoor pickleball and padel facility, opening in Scottsdale, Arizona in 2027. The development is led by Caliber Cos.; partners include Wolfgang Puck Catering, HonorHealth, and PURE Academy (player development, leagues, elite teams). Features include a restaurant and bar, grab-n-go market, pro arena concessions, teaching kitchen, rooftop patio, and on-site sports performance center.
How big is pickleball in Arizona already?
Per the Sports & Fitness Industry Association cited in the Phoenix Business Journal: pickleball's American participation has grown to 24.3 million players since 2020, a 20-million increase over five years. Per Pickleball Magazine cited in the same article: Goodyear, AZ has 6.45 courts per 10,000 residents (second nationally among cities with population over 100,000); Surprise, AZ has 5.90 (third nationally).
What's the economic argument for the state-sport designation?

Per Missy Lagomarsino in the Phoenix Business Journal: "For the state of Arizona and for the people of Arizona, it's really valuable because it's a marketing tool... that will drive tourism... will drive rental properties when people come in from out of town... put money in hotels when major tournaments come in. We have quite a few manufacturers of pickleball equipment, for example, Proton, which is a huge pickleball company. It's based in Scottsdale."

How does this fit the broader 2026 industry story?
Per Pickleball Inc., Selkirk Sport, and Bluestone Equity Partners announcements covered in our prior briefs: 2026 has been the year pickleball started attracting institutional capital at scale. Apollo Sports Capital invested $225M into Pickleball Inc. in May. Selkirk Sport (Bluestone-backed at a $200M valuation) acquired Bread & Butter Pickleball this week. The Arizona state-sport push fits the same pattern: pickleball moving from boom phase into infrastructure-and-policy phase.

Sources

Reader notes on this brief

Sign in with your email to post. We do not run ad networks; comments are moderated for spam and abuse.

Loading comments...

Sign in to add a comment.

The Thursday Brief

Get next week's brief in your inbox.

One concise pickleball news roundup every Thursday. No spam, no sponsorships, easy unsubscribe.